article on the Economist https://www.economist.com/finance-and-economics/2019/04/04/the-imf-adds-to-a-chorus-of-concern-about-competition about the rise of markeups, concentration of that rise on 10% of superstar firms, role of intangibles
“Economists are sometimes accused of having “physics envy”—that is, of coveting the precision of the hard sciences. But if economics has a law worthy of the name, it is that firms prefer to merge than to compete.” unsurprisingly, top move in McKinsey book