Moats Before (Gross) Margins

so you got to have gross margins, fat gross margins. But you end up doing only software

but you know Apple has not SW margins but it is a good company.

Gotta have moats moats moats, baby

so what are htese moats? Founders feeling the crisp air of the morning while standing on top of the tower and look beyond their moats. The fascination of military metaphors that is strategy 🙂

BTW of course a fixation on gross margin is ok if you have to win the startup race on the internet, everyone will have a go at the next tool, platform, aggregaotor and we know the rules of competition there. But then strategy does not stop there

Moats are just a beautiful, inspiring image