https://www.coursera.org/learn/bcg-uva-darden-digital-transformation/home/welcome

transaction costs, value chain deconstruction

exponential trends, disruption S-curve

https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/an-incumbents-guide-to-digital-disruption

Environment Malleability & Unpredictability

BCG Framework

in Core -> decoupling of leg<cy and innovtive systems

in New digital growth -> move resources from exploitation to exploration

The Data Model