the whale ! Customer Profitability Whale Curve https://demonstrations.wolfram.com/CustomerProfitabilityWithTheWhaleCurve/ (found on the Management Myth

Cash Conversion Cycle (negative for Apple) https://www.investopedia.com/terms/c/cashconversioncycle.asp#:~:text=The%20cash%20conversion%20cycle%20(CCC)%20is%20a%20metric%20that%20expresses,into%20cash%20flows%20from%20sales.

Trailing Free Cash Flow FCF

https://www.investopedia.com/terms/t/trailing-fcf.asp#:~:text=Trailing%20free%20cash%20flow%20(FCF)%20measures%20a%20company’s%20free%20cash,over%20a%20period%20of%20time.&text=A%20trailing%20twelve%20month%20FCF,from%20the%20previous%20twelve%20months.

“Amazon is run for cash, not net income. Jeff Bezos always says that he runs it for ‘trailing 12 months’ absolute free cashflow’, not net income”