the whale ! Customer Profitability Whale Curve https://demonstrations.wolfram.com/CustomerProfitabilityWithTheWhaleCurve/ (found on the Management Myth
Cash Conversion Cycle (negative for Apple) https://www.investopedia.com/terms/c/cashconversioncycle.asp#:~:text=The%20cash%20conversion%20cycle%20(CCC)%20is%20a%20metric%20that%20expresses,into%20cash%20flows%20from%20sales.
Trailing Free Cash Flow FCF
“Amazon is run for cash, not net income. Jeff Bezos always says that he runs it for ‘trailing 12 months’ absolute free cashflow’, not net income”