Managerial concept I missed

the whale ! Customer Profitability Whale Curve (found on the Management Myth

Cash Conversion Cycle (negative for Apple),into%20cash%20flows%20from%20sales.

Trailing Free Cash Flow FCF’s%20free%20cash,over%20a%20period%20of%20time.&text=A%20trailing%20twelve%20month%20FCF,from%20the%20previous%20twelve%20months.

“Amazon is run for cash, not net income. Jeff Bezos always says that he runs it for ‘trailing 12 months’ absolute free cashflow’, not net income”


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