McLuhan, man as the sex organ of the machine

artists adjust faster to technology chage and become visionary and oraculars”

McLuhan prefers so a poetic tone and prose

Communication is transforative not only because it alter the physical and social boundaries of everyone’s reality, but because they change the metaphors and the perceptual tools available to interpretation

medium is the message “The boldness of his writing lay in its assertion these tools and media were not merely convenient adjuncts and servants to a lofty and autonomous human nature; rather, the tools and media themselves were an integral part of the crucible wherein that human nature and its underlying worldviews were formed”


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